But it was the advice he gleaned from Jerry Saltz’s book “Art Is Life” that really stuck with him. The book is full of advice that includes simple suggestions such as: to become good at art “just draw something every day,” Franco said. What hasn’t been publicly revealed until now is that not only is Franco a cofounder of the brand, it’s his artwork that is used for the collection.įranco has long had a love for art and even attended the Rhode Island School of Design’s art graduate program. The graphics, attention to detail and the artistic bent of the inaugural collection quickly found a following - and retail customers including H.Lorenzo, The Webster and Patron of the New. Subjects range from instantly recognizable figures such as James Dean and Jayne Mansfield to producer Don Simpson and Larry Fortensky, the construction worker who became the seventh and final husband of Elizabeth Taylor.

Paly Hollywood launched quietly last year with a tight collection of distressed T-shirts, sweatshirts and hand-knit sweaters titled “Hollywood Is Hell,” the graphics of which explore some of the tragedies, conspiracies and niche heroes of Tinseltown.

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