The meals focus on fresh, seasonal produce. Vegetarian: Priced at $9.99 per serving, customers can choose two or three 2-serving meatless meals per week.Customers may also choose an alternate Signature plan for meals that serve four people. Signature: Priced at $9.99 per serving, customers have a choice of two, three, or four 2-serving meals per week, including a mixture of meat, fish, Beyond Meat (plant-based meat substitutes), Weight Watchers-approved, and diabetes-friendly meals.Currently, Blue Apron offers three plans depending upon your dietary needs. To get started, customers choose a meal plan. Best of all, the subscription service is less expensive than dining out on a regular basis for most customers. In addition to its convenience, Blue Apron also offers healthy alternatives for customers with strict dietary needs. Each delivery provides the ingredients and recipes for a subscriber’s weekly meals, offering a convenient service for busy folks who don’t have time to make frequent grocery store trips. Moreover, Blue Apron helps customers cut back on the time they spend planning out their weekly meals, as well as their time shopping for groceries. Since everything a customer needs is right there when they open their front door, Blue Apron makes it easier than ever before to cook up delicious, nutritious meals. The service provides two to four delicious, chef-designed recipes, complete with proportioned ingredients to help reduce food waste, step-by-step instructions, and other Blue Apron-approved recipe ideas.

Founded in 2012, Blue Apron is a meal kit subscription service that delivers ingredients and recipes to customers across the U.S.

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